4 Simple Ways to Increase Your Senior Living Occupancy
Every senior living community is seeking to either increase or maintain its current occupancy, but what is the best way to achieve this goal? It can be a daunting task, especially with so many different strategies being presented today.
In this article, we will examine four (4) simple ways to increase your community’s occupancy.
1. Focus on Your Community’s Unique Value Proposition
It’s incredibly difficult for a senior living community to meet every possible need of a particular market, and attempting to do so would come at great expense. It stands to reason your community is already offering amenities or services that are unique to it alone. Focusing more on these unique value propositions will allow you to set a foundation for its future growth.
The other items discussed in this article are predicated on this item being thoroughly understood. A community needs to have an identity before it can promote itself. One of the first steps in developing identity is determining what it can offer which others cannot.
2. Update Online Listings and Profiles
Keep your online listings and profiles updated by regularly updating photos, videos, contact information, and resident testimonials. An accurate representation of your senior living facility on platforms such as Google My Business, A Place for Mom, and other search engines is critical to a potential resident’s experience.
Increasingly, the first interaction with a senior living community is online, therefore a bad first interaction – outdated contact information, incomplete business profile, e.g. – can deter potential residents before they even step foot in your community.
3. Generate more Content about In-Depth Topics
Social media has made it easier than ever for senior living communities to showcase the great work they are performing. However, most communities only post about “surface level†activities such as community activity nights, staff appreciation days, and holidays.
This type of content is valuable, but it shouldn’t be the only topics discussed. More in-depth topics such has advice for families dealing with a loved one with dementia or Alzheimer’s, how to have a conversation with loved ones about moving into a senior living community, and many more position your community as an authority in the space.
4. Increase Lead Generation Strategies
Collaborating with local organizations such as senior centers, hospitals, and elder care professionals will help increase your community’s visibility. These events should be a balance of education and entertainment. To continue with the idea of item #3, having your community positioned as an authority in the space will, at a subconscious level, influence the decision making of potential residents.
Furthermore, you should encourage previous residents to share their positive experiences by providing them with accessible resources such as testimonials and review platforms. This helps create a sense of trust and credibility, demonstrating the quality of your senior living community to potential new occupants.
As one can see, as a senior living community, there are plenty of ways to increase occupancy.
The Lionstone Agency offers SEO and other digital marketing services for senior living communities that can increase the number of residents it serves. Identifying your community’s unique value proposition, then leveraging strategic digital and physical marketing strategies have the potential to produce tremendous results that keep your community growing.
With our experience in providing expert marketing services for senior living communities, we understand that it takes more than just producing attractive visuals or running campaigns; it’s about establishing long-term relationships with potential and existing customers.
Contact us today at inquiries@lionstoneagency.com if you want an experienced team who knows how best to use strategies that will bring success!
