5 Effective Business Turnaround Strategies
The modern-day business world is very competitive and you have to put the measures in place to ensure that your business stands up against the competition, thrives and succeeds. So, if you realize that your business is slowly going downhill, the following are some effective turnaround strategies that will it go back on track:
Turnaround Strategy 1: Come up with Better Pricing Strategies
Your pricing plan can make or break your business. You must, therefore, come up with innovative pricing strategies to increase profit margins. For example, a small increase in price on a particular service or product can significantly enhance your overall profit.
However, keep in mind that you have to justify the increase. To do that, you have to provide a premium degree of products or services. Buyers usually pay attention to quality. No one wants to pay for an expensive product and service if they know they won’t get what they are expecting.
And if you feel that the product or service you’re offering isn’t worth its current price, then you should instead reduce the cost of it to make it more feasible to your clients. That will enhance your sales conversions.
Strategy 2: Increase the Frequency and Number of Sales
Do you have a regular client or customer that usually purchases the same amount of services or products? Well, it’s time to come up with a strategy to help increase the frequency and the number of products they buy.
You can do that by packaging at least two products or services and then offering a discount to make it more attractive to the customer or client. By doing so, the customer would be more likely to buy as they might find it more affordable than getting it solo.
You should also remember to conduct surveys, email your clients or use social sites to get feedback on the products or services they like and which they don’t like. That will help you know what to focus more on selling to your customers.
Strategy 3: Do a Complete Audit of your Assets
You also need to ensure that you perform a complete audit and keep an inventory of your current assets. There are high chances of failure if you overlook the available assets in your business. If there are assets in plain sight, ensure you reinvent to make them more marketable to your clients.
They could be unused land, equipment, buildings, or supplies. Carrying out a complete assessment of your currently available assets and ensuring that you maximize them fully will be a great way of putting your business back on track.
Strategy 4: Factoring and Asset-based Financing
Sometimes, the inevitable challenge in obtaining a business turnaround is getting the best cash flow from the assets in your business. Factoring is a financial transaction in which a company or business gets a lump sum when it sells its accounts receivable to a third party. It’s one of the numerous asset-based financial techniques that can facilitate a positive reversal of fortune in an underperforming small business.
Alternatively, you can get structured working capital by receiving loans secured by other business assets like machinery, inventory, and real estate.
Strategy 5: Create Alliances with Others Partners
Many businesses have found creating alliances with other partners to be an effective strategy. You should try to affiliate your business with another whose services or products can perfectly complement your own and ideally boost your business’ sales.
Additionally, initiating alliances can help you get endorsed referrals to other potential customers, which can increase sales and eventually revenue.
These strategies are tested and proven to work by many businesses around the world. If your business is struggling or you need it to perform better, you don’t necessarily need to implement all 5 turnaround strategies right away. Just choose one that appears most feasible for obtaining your profitability and getting performance back on track and then work on it.