Important Mistakes Made By Businesses While Using Promotional Products

Important Mistakes Made By Businesses While Using Promotional Products

The “versatility of promotional products” sometimes causes businesses to make mistakes while using them for brand promotion. Here, we will tell you top mistakes that businesses should avoid when they use promotional products

Lack of objective

One of the big mistakes in a business promotional campaign is selecting a product that does not match the objective of business promotion.

Before you select the design, and type of product, you should define your business objectives, demographics, budget and requirement for the product.  By getting the proper information, you can choose the right kind of product that will create an impact on users.

Concept Plus is one of the best places to find impactful, and exemplary designed promotional items for your business. Their thoughtful products are sure to create a delightful experience for receivers

No proper distribution strategy

Another important mistake that businesses do when it comes to using a promotional product is not having the right distribution strategy to use these products for business promotion. Before you invest your money in a promotional strategy, it is required to have a proper distribution plan in place.

Some businesses like to give off these products as a free gift post completion of their event. An efficient strategy can be to ask recipients to either fill up the feedback form or sign up for the mailing list to receive a free gift. In this way, you get the details of the potential recipients, as well as promote your brand via promotional gift.

Not custom-made for your audience

One of the best things about a promotional gift is that you can tailor them as per the requirements. You can take the trends, and distinctiveness of the item, demographics, hobbies, and interests of the recipient into consideration, before you select the product.

Considering quantity over quality

Another mistake that businesses make when they choose a promotional item is that they get tempted by low-cost items, and choose them to save money in the campaign. Your promotional products represent your brand to your potential customers. You should not sacrifice on the quality. Seek a balance between quality, and quantity of products.


Do not rush into the planning phase of the promotional product campaign. Do not also dismiss their value due to their low price. By preventing these mistakes, and adopting effective promotional advertising, your campaign will provide you the outcome that you are in search for.

Clare Louise