Reasons for Involving Employees Outside the Marketing Team When Planning the Next Campaign and How You Can Maximize the Help of a Digital Marketing Agency VA
When you have an excellent marketing team, it’s a good thing for your business. Marketing is at the heart of your business. When you can promote your brand well, it could lead to massive potential profits. The problem is that you might run out of creative ideas after a while. Even your marketing team might not have the same explosive ideas as they used to. As such, it’s in your best interest to involve people in your team who are outside the marketing department. You can also consider hiring a digital marketing agency VA. You need whatever help is available to make your brand visible.
Your marketing team might recycle ideas
Sure, you count on the people in your marketing team to have excellent ideas. However, after a while, these people will run out of new ideas. Recycling becomes the norm. As such, the results could be compromised. You can’t blame them since the marketing campaign is tight. Everything needs to happen quickly. There’s only so much that they can offer. Apart from previous campaigns, other companies might also have great ideas that can no longer be used. If you rely on your marketing team alone, it’s not enough. It would help if you had other people’s ideas to have a fresh perspective.
You want to empower others too
If you have to do the same thing over and over again for several years, it can get exhausting. Your employees might feel that way. Giving them a different task, even for a while, will make them feel good. Of course, you have to ask them first if they want to get involved since you’re asking for extra responsibility. It also shows that you see your employees’ value beyond their job description. Empowering them will also make them realize their worth and decide to stay. People stay in a job not only because it pays well but also because they can feel their value.
It challenges everyone
Doing the same things repeatedly can be uninspiring. You do things not because you’re passionate, but you don’t have a choice. You can even do the job with eyes closed. If you’re someone who hates challenges and loves complacency, this might be something you would love to do. However, if you like to be challenged, routine work isn’t your thing. It makes you feel stuck. Before you know it, you’re already on the verge of taking the exit door. Your employees could feel that way if they’re not challenged. Asking them to work on a new campaign allows them to extract their creative juices and contribute to the team.
Some employees know the company well
The success of a marketing campaign doesn’t only rely on the creativity of the people involved. It also depends on how well the campaign reflects the brand. Therefore, the key is to have people who know the brand well. Although not part of your marketing, you need those who know what best represents the business, and they’re the employees who have been around for a long time. They understand the goals of the company well. They can think of ways to make the brand stand out in every campaign. Even if you have a strong marketing team, but the people in that team don’t understand its brand, the campaign wouldn’t work.
You want crazy ideas
When you work with people in the marketing team, they might filter themselves even before throwing things out. They’re too anxious to do things the wrong way. Although it’s great that they understand what works, it could also crush creativity at the onset. People outside the marketing team won’t have this mentality. They have no biases. They could even think of campaigns no one in the marketing team might consider. You need to hear those crazy and out-of-the-box ideas. They might seem useless and terrible, but something good could come out of them. If polished, those seemingly crazy suggestions will work. You want people who will bring out ideas no one would ever dare to consider.
It helps you as a leader
Allowing other ideas could also be useful to you as the leader of the team. You might be too controlling. You only want to take the safest path. You don’t even care about those whom you believe aren’t contributing much to your team. When you take the step to give a voice to those who aren’t usually involved in the marketing campaign, it also helps transform you as a leader. You become less reliant on a proven formula and be braver in trying something new. You need this value since things won’t always go your way. You better prepare yourself for a different outcome.
It strengthens teamwork
One of the keys to success in any business is teamwork. You want your employees to work together to achieve a common goal. The problem is that people working in different departments don’t usually have the opportunity to work together. They might not even know each other at all. Involving people outside the marketing team for campaigns will allow cooperation. It’s rare to have different departments work on a project, and regardless of the result, it can bring people closer.
Just give it a try
It’s not easy to trust those who aren’t involved in marketing campaigns to join the group. You might even worry that the results will be terrible. However, you have to understand that there will still be a long process in creating the campaign. Before everyone sees the final output, you have already polished the initial ideas. Therefore, you shouldn’t worry if you ask for ideas from people who aren’t on your marketing team. If it works, you can consider other projects in the future. If it doesn’t, there are plenty of things to learn from it. You can say that it’s a futile effort to allow people from different company departments to put together.