The Importance of a Mobile Friendly Website

The Importance of a Mobile Friendly Website

Mobile-friendliness is now a major ranking signal, a development that completely transformed mobile searches globally including a huge effect on search results in Google. The search engine also indicated that performance and design elements are now ranking factors while demonstrating the importance of a mobile-friendly site. 

In essence, mobile-friendliness is important for a number of reasons. 

A ranking signal in the top search engine

Obviously, just designing a website and stopping there won’t take it anywhere. You need it optimized for the web not only to boost traffic, increase authority and credibility, but also rank well in Google among other search engines. About 75 percent of the entire globe’s searches are done on Google and its products. 

As such, when the search engine says it’s prioritizing on a mobile friendly website design, owners have to pay attention. As the algorithm changes search results on mobile are refined and mobile-friendly sites rank way better than those haphazardly done. 

Caters for a rising segment of internet users

At one-time access to the internet was chiefly on laptops and desktops. Today, the world of Tablets and Smartphones has transformed the way people search the web for answers and solutions to their problems. Mobile users today are always on the internet searching Google and other search engines for products and services, finding places to visit for holidays, booking airline and train tickets to ordering food and checking out products they need shipped to their homes and much more. 

Mobile devices are convenient to use, easily accessible, easy to use and allow for speedy access to online services in any location as far as there’s internet coverage. With social media growing exponentially and interactions online more than any other time in history, mobile users want to connect fast and access what they need rapidly. 

Without a mobile-friendly website you mostly likely won’t make the most this fraction of web users. 

Enhances credibility

Mobile-friendliness in websites makes it easier to build credibility, authority and dependability among users streaming into your site from mobile gadgets. It improves the experience of every visitor as one is able to effortlessly and smoothly access your site and what you offer. Soon as they successfully complete check outs and subscriptions, visitors will most likely begin to accept your online brand as a reliable and trustworthy authority and source for products, services or information. 

Of course you want that. 

An expectation in modern web design

Everyone expects that any website out there is also mobile-friendly and easily navigable and discoverable on mobile. Of course, you want people from all over to find your site no matter the kind of device they’re using to access the internet. As such, the design expectation is that your website has to be responsive in nature. 

Responsive web design today allows a website to respond and render perfectly on the device it’s being browsed on, whether it’s a Tablet, Smartphone, laptop or desktop. Fully responsive sites offer visitors a wonderful user experience, boost customer satisfaction apart from the fact that search engines, including Google, rewards websites for it. 

Boost traffic 

Ranking better in search engines comes with a boost in traffic and discoverability of a site, but that’s not all. Every website owner wants their site discovered by as many people as possible. They also want to offer visitors the best experience possible. 

A mobile-friendly and responsive website offer intuitive experience that delights visitors so much they’ll probably subscribe to your mail list, add to your social media presence by liking your handles and even purchase items on sale or just return to read more. 

Even better, the modern online sharing culture will compel visitors to your mobile-friendly website to share it widely with their friends, family and acquaintances. 

Better usability 

The usefulness of a website is as good as the experience visitors get from it. A mobile-friendly website has key things that adjust automatically into a format and interface fit for mobile device users. To enhance the experience, responsive web design ensures websites are adequately large to be viewed on mobile devices and texts large enough to be easily read. Website navigation is also designed to be mobile friendly; you can navigate and do more right on your mobile device, including carrying out intra-website searches. Also, page elements and buttons are designed to be touch friendly, while site download speeds are way faster and better. 

Clearly, mobile friendliness is an imperative in modern search engine optimization, site usage and design. Having a mobile responsive website could transform its authority and performance online.

Edward Powell