How to Effectively Use PowerPoint in your Business Presentation

 How to Effectively Use PowerPoint in your Business Presentation

PowerPoint is arguably one of the most important tools for presentation; it can be used by individuals within an enterprise to sell their products, ideas, or even educate fellow colleagues at the workplace. One of the most valuable features of PowerPoint is leaving a lasting impression on the audience, which ultimately promotes the growth of an organization. In fact, a well-crafted presentation template not only reveals the prowess of the presenter but also helps in strengthening the image of a company.

There are many places you can find incredible presentation templates online; if you’re having a difficult time finding one, be sure to check out source You’ll find a plethora of templates that are sure to suit your needs.

Tips On Creating an Effective Business Presentation

PowerPoint can greatly lighten the load of the person giving a presentation; however, when they’re disorganized, outdated, or even incorrect, they can ruin the entire presentation. Here are some tips, to help you make the most out of the program. 

Be Unique

A simple, yet powerful way of making your presentation stand out is commencing with an engaging story to grab the attention of your audience. Ensure you use captivating stories that the audience can relate to in order to avoid boring them.

Fonts and Colors Choices

Texts are a very important part of any presentation; thus, be sure to go for good fonts that have friendly color schemes. There are many great fonts available on the web that can give your slides a sophisticated and polished look. The most important factor to consider when using fonts in a presentation is making sure that you use the best contrast. Studies indicate that san serif fonts like Calibri or Arial are easy to read when projected, so be sure to incorporate one of these fonts in your presentation. Your fonts should also be sized between 25 and 30.

Use Relevant Visuals

Nothing annoys an audience more than reading slides full of plain texts. Using visuals instead of texts can greatly improve your slides and make the audience more active during the presentation process. You can employ graphs to explain numeric information and diagrams to demonstrate the flow of data or goods. You can also use media clips to present various viewpoints of other people in your presentation.

Practice and Rehearse

Be sure to finish putting together your PowerPoint presentation project early enough to make room for practice and rehearsals. Take your time and analyze what you’re going to present and determine how you want your work to flow. You can even rehearse it by standing and picturing that you’re presenting it in front of an audience. This’ll help you to ascertain your sentence structures, visuals, together with the information you want to deliver to your audience. 

The Don’ts of PowerPoint Presentations

Having read through vital aspects of presentations, it’ll be shrewd to go through the things you should never do when delivering your presentation. 

Overdoing Special Effects

PowerPoint has definitely evolved to become a premier presentation tool. Whilst it may be vital to incorporate various effects and transitions, they can end up distracting the audience. Consequently, ensure you avoid overusing the transitions, animations, or any other effect that won’t bring meaning to your presentation.

Over-reliance On the Standard Clipart

Overusing PowerPoint clipart can diminish your credibility towards your audience; It can be easily interpreted as being lackluster. Alternatively, you can look for unique graphical images on the web that relate to your presentation to aid you in driving your points home.

Presentation Templates

One lovable feature about PowerPoint is the numerous preset slides. Inasmuch as this can be quite advantageous, choosing the wrong template can end up ruining your presentation. Therefore, ensure you choose a template that perfectly coincides with the theme of your presentation.  

Too Many Texts

Presentations that contain text-heavy slides tend to be less impactful. The best approach would be to limit your slides to at least six lines of texts and utilize phrases and words to make your points. By doing this, your audience will be able to retain important information with ease. 


The success of any presentation is normally determined long before the actual exhibition. A good rule of thumb is practice makes perfect. Moreover, by implementing the strategies mentioned above, you can be sure to nail your presentation. 


Clare Louise