How To Grow Your Plumbing Business With Digital Marketing?
Before digital marketing world, people used to have many problems finding professionals to repair their household items. Digital marketing is essential tools now days for your business. Through digital marketing you can have clients in your door just only through a call. This is the time of digital world where everyone lies on online businesses. Through online businesses your life is very easy. Whether it’s repairing, constructing building, furniture, home interior, home exterior or plumbing business digital marketing plays a vital role in all fields.
In this article we are going to share with you over information about how to grow your plumbing business with digital marketing.
There are 5 things you must do for doing digital marketing plan for your plumbing shop.
- You Need a Website
First thing you need to know, you must have, here’s a run, a website. Sounds obvious, if you don’t have a website, you don’t really have a single hung outside your door. So if you go back to the 80s, right? That was almost all that was required to start a business. You go, you rent a space, you buy a space, you lease a space, whatever, you put a sign out front and then you just start getting business. Well, a website is the digital version of your store. So, you have to have a place to get customers into. It’s going to say at least a few things about who you are, the services you provide, how they can get a hold of you. There’s at least some basics that a website has to have. And, ideally, in the service industry you know that the only reason people are going to you to begin with is because they have got a problem. So, you want to make it really easy for people to find out what problems you could solve, what areas you could specialize in, how they can get a hold of you. There are a lot of tricks to optimizing the website so it converts those leads. So it converts your site visitors and turns them into leads for business. But for very basic, you need a website.
- Search Engine Optimization (SEO)
The second thing you need is an SEO plan. So SEO stands for ‘Search Engine Optimization’. SEO will help your business become visible online and bring in new business.
- Search Engine Marketing (SEM)
Number three is Search Engine Marketing helps your website to get targeted customers instantly. Search engine marketing is advertising your business website on search engines by paying for ads that appear in the search results.
- Social Media
You have to be on social platforms. So, the trick with a lot of service companies is you might not see direct or many direct conversion results from social media and that’s okay. You might not see a bunch of inbound leads coming in from your Twitter profile or from your Facebook profile, from Yelp. You may actually from Yelp, because people are actively searching for you. The trick on these social platforms is two big benefits. One, you are actually being present where your customers are. The stats on Facebook users during a workplace, during a day it’s off the charts. Almost every person that you will encounter is on Facebook in some capacity. And if they are not on Facebook, then they are the exception to the rule. So, Facebook is a great first spot to be. To be providing great tips of how to winterize their home or things that they can do for preventative maintenance or even offering discounts and coupons for your Facebook customers. When you are always being present in front of your customers, when you are always providing help and you are always providing insight, as soon as something goes wrong, you are going to be the first person that they call. Because you have always helped them in the past. If you are a plumber, show ways to help them troubleshoot, why their toilet isn’t flushing right? Provide just great, practical ongoing ways. And be a part of the community.
- Curate and Cultivate Online Reviews
The last thing that you absolutely have to do if you are going to digitally market your plumbing company is reviews. You need to curate and cultivate online reviews. Reviews for your business are gold. They are, you will make money from your reviews, and they will help you make more money. We can get into how reviews work and why they are so influential, but here is the big deal. Google and Bing care mostly that you are taking care of their customers. If they see that you are always getting great reviews coming in, they are going to help more customers find your website. So they are going to help your site perform better, the better your site performs, the more customer’s will find you. It’s important to do.
The five things you absolutely have to have Website, SEO, SEM, Social Media and Online Reviews for growing your business with digital marketing.